Opel approached us to develop a web platform to which all their Irish dealers could subscribe. This would ensure a high minimum standard for dealer websites, and make it possible for smaller dealerships to afford an international-standard web presence.

The platform has several distinct advantages: the national content can be kept up to date centrally, so the dealers don't have to spend time updating the site. At the same time each dealership has a local CMS so that local promotions can be uploaded. Because the platform is based on a template, each dealer site can be set up very quickly.

The used car section is plugged into a Carzone feed, so that there is no need for dealers to upload used cars more than once. And because the cost of the system is spread over all dealerships, the cost is extremely low for the individual dealers.