Euromedic is a pan-European company that runs efficient scanning and diagnostic centres, employing the best equipment and staff.

The Euromedic service is second to none and to an Irish audience, bruised by HSE inefficiencies, it will seem like a revolution. And that's what we developed as their position - a revolution in healthcare.

From this point we've developed a rational and functional brand architecture, brand tone of voice and behaviour, identities, advertising, signage, explanatory videos, brochures, guides and more. Pretty much everything. Our sister company, Ocean PR (link) did a great job on media relations and event management.

Along the way we also created and launched HealthWatch, a sub-service and brand of Euromedic.

The new brand was unveiled in October, and our client was delighted with the results.