Triton is one of the foremost shower brands in the UK and Ireland. io has created a range of campaigns for Triton across all media, including, press, TV and digital advertising.

Our most successful campaign to date humourously illustrated how people never want the sensation of a Triton shower to end; using the concept of "Ungetoutofable-ness". The TV campaign showed a city devoid of people, as everyone luxuriated in their Trition showers.

Shot on a Red Camera in numerous Dublin locations, io worked with Maxim Media and Tangerine Post Production to deliver the finished ad that ran on terrestrial and satellite channels.

The TV campaign was supplemented by a suite of rich media banner ads. These featured showering people refusing to let browsers turn off their showers.

This first campaign was followed by a less conceptual ad that focused on the product itself. Close ups of the shower units, intercut with shots of people enjoying their Triton showers, gave a sense of Triton’s refreshing power. This campaign was also supported by an interactive banner; an interactive game where users were invited to refresh as many morning people as possible with a Triton shower for a prize.