Husqvarna is a global brand that makes professional and domestic forest garden and construction equipment. io represents Husqvarna on both sides of the Irish Sea.

2010's Spring campaign In the UK saw us produce a suite of ads featuring celebrity gardener, Diarmuid Gavin. These press and radio ads can be tailored to suit the individual needs of specific Husqvarna dealers up and down the country.

The ads are based around two promotional concepts. The first is a competition to win the contents of Diarmuid’s shed. The second involves a Rider mower challenge, where entrants must drive a rider mower around a course to be entered into a draw for a rider mower.

Each execution of the press ads called for an extensive photoshoot, set-build and art direction, and subsequent artworking. The radio recordings necessitated different promotional ads for over 60 specific Husqvarna dealers.