Triton showers are Ireland's most popular shower brand. But they found that, although they make a large range of different kinds of showers, they were only known for one type of product - the power shower.

So we had to create a campaign that both reinforced their position as market leaders, but also told people about the breadth, quality and value of their range.

So what was it that linked all these products together? Really, it was the feeling of being in a really good shower, one that you could just stay in forever. And since there was no appropriate word for this, we invented one that Triton could make their own: Ungetoutofable.

Around this concept we built a TV ad, a press campaign, online advertising and a website, all of which reinforced this feeling of ungetoutofability.

The interactive banner ads featured people refusing to leave their showers, no matter how hard the user tried to drag them away. The website was an online brochure detailing the full range of showers available in Ireland.

The TV was based around the concept of a Dublin city that is empty at rush hour. No one's out and about cos everyone's still at home luxuriating in their Triton showers. Everyone except for this a few lonely souls who aren't in on the action, that is. The TV campaign was a success, with 291.6 TVRs were achieved across the 25 - 44 age group and a huge surge in web traffic.